How far is the outdoor home from the age of mass consumption?

Life represents a lifestyle change, but also reflects the new interpretation of people's leisure way. With the continuous extension of modern living space, outdoor home products provide a more direct way for people to return to nature in the reform and innovation.

At present, the main consumption market of outdoor furniture is concentrated in the developed countries where courtyards, gardens and terraces are more common, such as the United States, Germany and the United Kingdom. Under the new trend of domestic consumption, such as the improvement of people's aesthetic level, the continuous improvement of living conditions and the rapid development of leisure and tourism industry, what kind of development opportunities will the outdoor home industry usher in?

The industry branch contains huge market potential

Outdoor furniture, although it is a small branch of furniture industry, contain huge market potential however. With the increasing attention of the government to public garden space and leisure belt, the rise of domestic hotels, restaurants, high-end clubs, leisure places, coupled with the popularization of the Internet brought by the new consumption concept, new consumption mode, new culture, will create a good opportunity for the development of outdoor furniture.

Moreover, the new generation of young people after 80 and 90 are more willing to pursue a leisure lifestyle. From the relevant data, the share of domestic sales of the entire outdoor furniture industry has a rising trend year by year. In the next 2-3 years, the era of mass consumption of outdoor furniture is coming. In the future, our outdoor furniture will develop in the direction of strong color, multifunctional combination and shape.

Domestic commercial leisure space is becoming more and more perfect

If we count the scenes of outdoor furniture in our life, most of them are hotels, brand restaurants, shopping malls, office terraces, outdoor coffee and leisure areas, resorts, yachts and a series of places for recreation and relaxation. Commercialized leisure placement is transforming the way we work, shop, and vacation. Shopping is not just to buy, some large business district supporting the commercial street, outdoor leisure area to the user experience has made a great improvement.

The business district is no longer a place for shopping, and the office is not limited to a conference room. People are more willing to go out for afternoon tea. Outdoor areas with both business and leisure functions have become a trend.

In China, outdoor furniture enterprises have gradually improved the supporting facilities for commercial areas. From design to customized professional outdoor overall solutions, they have gradually shifted from export sales to China's local market.

The new idea of leisure life brings nature home

Compared with commercial functions, domestic consumers' demand for outdoor furniture still has certain limitations. Only a small number of families have terraces and courtyards, while most families only have balconies as places for "outdoor life". Therefore, in China, the concept of "bringing nature home" refers more to bringing back the leisure corner to the home.

For the family leisure space, Shenzhen Wipps prefers to call the product "leisure home" rather than just outdoor furniture. Wipps hopes to create products in the form of a leisure experience into the life of consumers, both ornamental and functional, indoor leisure space as a part of family life, should return to the nature of the home area, balcony and other leisure.

China's nearly 40 years of reform and opening up, rapid economic development, material has been relatively rich, in short, with the Chinese society will be from "rich" to "free" society. In the future, the consumption based on leisure and home industry based on people's increasing living needs may be not far away.